SouthEnd Pediatrics
Logo exploration for a pediatric practice.
Arrow Concept
Clean concept that plays off the 'South' in the name by employing the directional element often found on maps.
Izzy the Turtle
A playful concept featuring the character, Izzy the Turtle, as the face of the brand.
Mosaic
This concept is professional, but also playful in its use of mosaic-like tiles with a different color nodding to the 'South' in the name.
Pink Umbrella
Playing off the typography, this concept features a playful pink umbrella as a nod to the memorable color and location of the practice office building.
Pink Building
This concept is meant to capture the very memorable pink color of the building housing the practice in a playful, hand drawn style.
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Bard Center Consulting
Brand positioning and assets for Bard Center Consulting.
SouthEnd Pediatrics
Logo exploration for a pediatric practice.
RMMFI Campaign Concept
RMMFI is a microfinance institute that was looking to spread awareness of their company within their target markets, but didn't have the resources to do so. Additionally, RMMFI was concerned that people, specifically their target audiences, were unclear of what exactly they do. I worked within a team to develop an integrated marketing campaign, as well as some brand positioning to combat these issues. As a graduate project, our campaign strategy was informed by industry research and several laddering interviews with current and past clients, as well as with entrepreneurs in the community. I was responsible for the design of all the creative materials for the campaign, which included one digital and two print executions. Lastly, we also included an event recommendation to fund the campaign.
Stonum Wedding
Wedding invitation set for Stonum/Hogan wedding.
Inauro Group
Logo creation for management consulting business, Inauro Group.
Digiceipts
Developed an app element for the app, Digiceipts. Digitceipts is a cloud-based business with a primary goal of eliminating paper receipt waste.
