Bard Center Consulting
Brand positioning and assets for Bard Center Consulting.
BCC Logo
From the brand positioning process, the adjectives, 'approachable' and 'driven' were identified and the blue arrow was such an appropriate visual to represent this notion. As a tagline, I wanted to incorporate our strategic idea of 'stepping back', and came up with 'A fresh perspective'.
BCC Handout-front
After developing the brand positioning, I created a business handout to provide a top-line overview of Bard Center Consulting.
BCC Handout-Client Version
After developing the brand positioning, I created a business handout to provide a top-line overview of Bard Center Consulting. There are two versions of the handout backside, client and recruitment. The back side also features the UCDenver Business School logo as per the university's stipulations, and also as a co-branding opportunity that allows Bard Center Consulting to benefit from the association with a reputable entity.
BCC Handout-Recruitment Version
After developing the brand positioning, I developed a business handout to provide a top-line overview of Bard Center Consulting. There are two versions of the handout backside, client and recruitment. Recruitment efforts are often done on the grassroots level so a handout version that speaks specifically to this audience was created.
BCC Business Cards
Given the authority now given to any member to recruit businesses, now more than ever members are externally representing the BCC organization. and these business cards will help ensure that representation stays consistent with the new brand.
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Bard Center Consulting
Brand positioning and assets for Bard Center Consulting.
SouthEnd Pediatrics
Logo exploration for a pediatric practice.
RMMFI Campaign Concept
RMMFI is a microfinance institute that was looking to spread awareness of their company within their target markets, but didn't have the resources to do so. Additionally, RMMFI was concerned that people, specifically their target audiences, were unclear of what exactly they do. I worked within a team to develop an integrated marketing campaign, as well as some brand positioning to combat these issues. As a graduate project, our campaign strategy was informed by industry research and several laddering interviews with current and past clients, as well as with entrepreneurs in the community. I was responsible for the design of all the creative materials for the campaign, which included one digital and two print executions. Lastly, we also included an event recommendation to fund the campaign.
Stonum Wedding
Wedding invitation set for Stonum/Hogan wedding.
Inauro Group
Logo creation for management consulting business, Inauro Group.
Digiceipts
Developed an app element for the app, Digiceipts. Digitceipts is a cloud-based business with a primary goal of eliminating paper receipt waste.
